UX/UI for McDonalds - PixelBites

Responsive website

UX/UI for → McDonalds

About the project

The project aimed to redesign McDonald's order delivery website for the Israeli market, focusing on creating a seamless user experience (UX) and user interface (UI) over six months. In collaboration with Dev team, the project addressed the need for a quick, friendly, and clean flow for ordering meals, with a key emphasis on mobile responsiveness.

Brand Alignment

Aligning McDonald's global brand with local tastes and culture by incorporating a new green color scheme. Emphasizing fast service to encourage immediate purchases.

Brand Alignment

Aligning McDonald's global brand with local tastes and culture by incorporating a new green color scheme. Emphasizing fast service to encourage immediate purchases.

Color Scheme Transition

Integrating McDonald's green color scheme while minimizing traditional red. Incorporating McCoins for easy understanding of earning and usage.

Color Scheme Transition

Integrating McDonald's green color scheme while minimizing traditional red. Incorporating McCoins for easy understanding of earning and usage.

Israeli Preferences

Researching Israeli consumer behavior and focusing on returning McDonald's customers' preferences.

Israeli Preferences

Researching Israeli consumer behavior and focusing on returning McDonald's customers' preferences.

Goals of The Process

Integrating global brand identity changes to create a clean, friendly, and quick service with a UI reflecting these values.

Working with Enterprises

Brand Values was very clear and conservative, our creativity was bounded but we like the style 😉

Collaboration

Provided domain expertise, operational insights, and feedback throughout the design and development process.

Dev Team

Team: Led the design process, conducted user research, created wireframes and prototypes, and facilitated user testing sessions.

UX Design

Team: Led the design process, conducted user research, created wireframes and prototypes, and facilitated user testing sessions.

B2B Design approach

The new website design and user experience were well received by our client and their target audience of SaaS companies. The design and messaging were effective in communicating the value proposition of the platform, and the clear and simple navigation helped users quickly find the information they needed. The calls-to-action were also effective in encouraging users to sign up for a trial or request more information, resulting in an increase in lead generation and sales for the client. Overall, the website design and user experience project was a success, delivering a modern, user-friendly, and effective website that met the needs of both the client and their target audience.

Responsive website