To replace generic imagery, we created a custom illustration system: Isometric-inspired scenes showing incidents, analysts and automated response Reusable characters, devices and props for flexible storytelling Visual metaphors (timers, paths, waves, sharks, magic wands) for risk and protection A focused color and line style that works across web, slides, PDFs and large prints This illustration style became the face of the brand, instantly recognizable across the site, partner pages, ebooks and campaigns.